about me
I’m Mariana Coimbra Rodrigues, a business development and go-to-market professional working at the intersection of AI, crypto, payments, and emerging technology adoption.
My background combines business analysis, commercial strategy, partnerships, and product-led growth. I started my career in business and data analysis, working on forecasting, commercial planning, and operational insights. I studied Industrial and Management Engineering at FEUP (Porto, Portugal), where I completed my Bachelor's and Master's degrees. Over the last four years, I’ve worked in crypto infrastructure and fintech, helping companies understand, adopt, and integrate blockchain-based products.
Most of my work has been in B2B business development: building pipelines, shaping partnerships, closing integration deals, researching markets, and translating technical products into clear business value.
This website is where I write about what I’m learning across AI, crypto, and business implementation.
I’m especially interested in how new technologies move from hype to actual usage: how they are adopted inside companies, how they change workflows, how they create risk, and how business teams can understand them without needing to become engineers.
My current focus includes:
- AI adoption in business workflows
- AI safety and security from a practical business perspective
- How AI can support sales, business development, and market research
- The intersection of AI and crypto
- Crypto infrastructure, payments, and digital asset adoption
- Go-to-market strategy for emerging technologies
- How non-technical professionals can build stronger judgment in fast-moving markets
I write from an implementation lens: what the technology does, where it is useful, what risks it creates, who needs it, and how it can be brought to market.
I believe many promising technologies fail not because they are useless, but because they are poorly explained, sold to the wrong audience, or disconnected from real operational needs.
My goal is to make complex topics easier to understand for people working in sales, business development, product, partnerships, and strategy roles, especially those building their understanding of AI, crypto, digital assets, and emerging technology markets.
I’m based in Portugal and work with companies and teams across Europe and globally.
What you’ll find here
On this site, I’ll share notes, essays, and practical analysis on:
- AI adoption and AI safety
- AI use cases for business, sales, and go-to-market teams
- Crypto and digital asset infrastructure
- AI and crypto intersections
- Business development in emerging technology
- Regulation, trust, and adoption barriers
- Career learning in AI, fintech, crypto, and B2B technology
This is a place for clear thinking, practical examples, and useful frameworks.